La Mania is one of the most sought-after labels in the Polish capital and perhaps the most renowned Warsaw luxury fashion house operating in the British market today
Luxury and Elegance
“When I was launching La Mania, I often heard that the idea of creating a Polish fashion brand which can achieve international success was crazy. Perhaps it is crazy — it requires immense work, determination, patience and investment. But it is not unrealistic.” Joanna Przetakiewicz for www.polki.pl
La Mania produces luxury clothing with simple ornamentation, with designs which marry minimalist shapes with elegant materials. With their unvarying, geometric surfaces, they are reminiscent of modernist architecture, while their shiny ruffles look like something created by postmodernist architect Frank Gehry. La Mania combines minimalism with girlishness, expressed effectively in a range of cinched and flared dresses, and elegant crystal-appliquéd cloaks and basques. Other signature features of the label include creamy-white boxy tops and column dresses. Inspired by the luxury garments of the 1970s, La Mania’s collections feature hints of Bianca Jagger and Lee Radziwill.
La Mania SS17, photo: Manuel Gomes da Costa Pla
La Mania is one of the most sought-after labels in the Polish capital and perhaps the most renowned Warsaw luxury fashion house operating in the British market today. Joanna Przetakiewicz, the company’s founder and artistic director, sells the La Mania collection at Harrods, Matches Fashion and Browns in London, and at the Excelsior and Antonia in Milan.
The label was created by Przetakiewicz in Warsaw in 2010 and had its international premiere at the Fairy Tale Mania exhibition at London’s Royal Academy of Arts in 2012 as part of the International Fashion Showcase during the London Fashion Week. The exhibition was organized in collaboration with the Polish Cultural Institute in London. A host of important figures attended the opening, including Iraqi-British architect Zaha Hadid, while Karl Lagerfeld gave the label his public support. Vogue uk described Przetakiewicz, as Lagerfeld’s protégée.
Joanna Przetakiewicz graduated from Warsaw University’s Faculty of Law and Administration. She also took individual courses at the Polimoda Fashion School in Florence, with a curriculum designed by Linda Loppa.
Famous aficionados of La Mania include Samantha Barks, Jessica Chastain, Alex Jones, Laura Whitmore, Bo Bruce, Anja Rubik and Karolina Kurkova.